Seventh Generation laundry detergent is tough on stains, but gentle to your world. With no dyes, artificial brighteners or synthetic fragrances, Seventh Generation laundry detergent liquid gives you great results in HE (HE detergent) and standard machines, and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. The Fresh Lavender scent is derived from 100% essential oils and botanical extracts leaving your laundry fresh and clean without harsh chemicals. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, they are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on these products. That means Seventh Generation never tests products on animals and our products do not contain animal-based ingredients.